For many years, most colleges and universities did not engage in effective strategic planning or in aggressively marketing themselves to potential applicants, faculty, alumni and donors. Their reputation was often sufficient to attract students, faculty and dollars.

In today’s world, competition for the best students, faculty and alumni donors has become increasingly fierce. Schools of all sizes and reputations must engage in strategic planning to determine how best to compete and then effectively communicate that plan and their competitive advantages to appropriate audiences, particularly potential students and faculty.

We have been on the leading edge in helping educational institutions through this process. We have worked with colleges and law schools of all sizes and reputations, as well as college preparatory schools on both strategic planning and communications.

At Northwestern University School of Law, we helped lead a process that resulted in a strategic plan that is regarded as one of the best and most innovative of any law school.

See how we:
• Helped Northwestern University School of Law develop its strategic and marketing plans
• Developed a strategic plan for a regional law school
• Developed a coordinated alumni relations communications program

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